BRAND
ATLAS

Image by Wayne de Klerk

The internet has given researchers the opportunity to keep track of consumers’ needs, perceptions, and behaviours by enticing them to participate in online surveys. Twelve years ago, we invented Brand Atlas to provide users with the ability to keep a constant ear to the ground and to create a large, ever-growing, analysable data set about SA consumers.

All campaigns require good maps. Whether the campaign is dirt bike trailing the Karoo desert, feeding the poor, or building a brand, good plans start with good maps for understanding the lay of the land

Brand Atlas is a tool for mapping the lay of the land across all major B2C market sectors in SA. Subscribers to the BA survey data set are able to define, size and describe segments within market sectors to get better understanding of the needs, perceptions, and behaviours of the consumers they are, or should be targeting.

Brand Atlas is an off the shelf, continuous, large sample, tracking survey which gets consolidated every year.

Brand Atlas 2022 Annual Subscription:

Cost: R150k (ex vat)

  • Unlimited use of the data

  • Unlimited users of the data for the company as a whole

  • Fully consultative (we can do your runs and profilers for you as and when you need)

  • All the back data and new data released in your year of subscription

Image by Juanita Swart

Like the name says –  a digital omnibus. An ongoing survey with consumers where users can ask questions and get immediate answers.

DIGIBUS

How it works:

1.Give us your questions and who you are targeting

2.We send you a cost estimate

3.We draft questions for your approval

4.We add your questions into the BA respondent stream

5.The sample size grows daily - you choose when to stop

6.We track, chart and annotate the findings for you

Questions set-up fees:

Tick the boxes: R2 000 per question

Rankings / attribute associations: R4 000 per exercise

Open-enders: R2 000 (coding fee to be agreed)

PER SAMPLE:

n = 300  R 50 000

n = 500  R 80 000

n = 1000  R120 000​​​