Grounded Insights,
Elevated
Success.
Unlocking South Africa's Uniqueness: Experts in Local Research
Believing that staying informed is vital for survival in a rapidly changing world.
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Today's fast-paced economic and social shifts require accelerated innovation across all sectors. Innovation is no longer just about growth; it's a necessity for survival. While innovation is costly and risky, reducing risk is crucial. Success in innovation depends on understanding customers' evolving needs, emphasizing the importance of staying constantly informed about the latest developments.
ALL TOLD CREDO
Belief that South Africa is different
South Africa's intricate social, economic, and political disparities set it apart from most other global markets. Our culture is ancient, complex, deeply rooted, and unique. What succeeds in first-world marketing may not necessarily prove effective in the South African context.
Belief that ongoing engagement is the key to customer love
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Engagement requires two-way communication. Sending out never-ending streams of advertising to get them to spend money does not count as engagement.
Alan N. Todd
Research and Design
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“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
– Steve Jobs
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Bad design yields useless and potentially dangerous data.
Tshepo K. Skosana
Data
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“Accuracy is the twin brother of honesty; inaccuracy of dishonesty.”
– Nathaniel Hawthorne – 19th century American author
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Thorough analysis of data is the only route to accurate and reliable insights.