KEEPING AN EAR
TO THE GROUND
ALL TOLD CREDO
Belief that attentively keeping an ongoing ear to the ground is fundamental to survival
The world is undergoing significant fundamental economic and social changes faster than in living memory. In all sectors of the market these changes are driving the need for accelerated innovation – finding new ways of doing things. Increasingly, innovation has become as much about survival as it has about growth.
Belief that South Africa is different
The unequal social, economic, and political dimensions of South African society leads to greater complexity than most other markets in the world. Our culture is old, complex, deep rooted, and unique. What works in first world marketing does not necessarily work in SA.
Belief that ongoing engagement is the key to customer love
Engagement requires two-way communication. Sending out never-ending streams of advertising to get them to spend money does not count as engagement.
Meet The Team
Megan de Kock
“A customer is the most important visitor on our premises. He is not dependent on us, we are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.”
– Mahatma Gandhi
In business and in tennis great players serve well.
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
– Steve Jobs
Bad design yields useless and potentially dangerous data.
“Accuracy is the twin brother of honesty; inaccuracy of dishonesty.”
– Nathaniel Hawthorne – 19th century American author
Thorough analysis of data is the only route to accurate and reliable insights.