KEEPING AN EAR
TO THE GROUND

Image by Yoal Desurmont

ALL TOLD CREDO

Belief that attentively keeping an ongoing ear to the ground is fundamental to survival

The world is undergoing significant fundamental economic and social changes faster than in living memory. In all sectors of the market these changes are driving the need for accelerated innovation – finding new ways of doing things. Increasingly, innovation has become as much about survival as it has about growth.

Image by Glen Carrie
 
Image by Nicole Corbin
Image by Roger Burkhard
Image by Megha Ajith

Belief that South Africa is different

The unequal social, economic, and political dimensions of South African society leads to greater complexity than most other markets in the world. Our culture is old, complex, deep rooted, and unique.  What works in first world marketing does not necessarily work in SA.


 

Image by Carlos Martinez

Belief that ongoing engagement is the key to customer love

Engagement requires two-way communication. Sending out never-ending streams of advertising to get them to spend money does not count as engagement.

Image by Michael Milverton

Meet The Team

Megan de Kock

Marketing

“A customer is the most important visitor on our premises. He is not dependent on us, we are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.”
– Mahatma Gandhi

In business and in tennis great players serve well.

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Alan Todd

Design

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

– Steve Jobs

 

Bad design yields useless and potentially dangerous data.

Tshepo Skosana

Data

“Accuracy is the twin brother of honesty; inaccuracy of dishonesty.”
– Nathaniel Hawthorne – 19th century American author

Thorough analysis of data is the only route to accurate and reliable insights.

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